Isn’t a Home Page Video Enough?
No. Google and other search engines do not see logos, graphics, photos, or videos. If there aren’t 300+ words on every page, as far as search engines are concerned, that page doesn’t exist or it may be on page 5. So getting them to find you is your first goal. Yes, having a video might make your customer or client stay a few seconds longer but what if he or she is somewhere they can’t watch a video, like a doctor’s office or a meeting, and they just want to know if you can solve their problem?
If they can’t see bullet points or read about your services or products, they’re on to the next website to find that information. Yes, videos are part of the website success equation but only featuring a video without content is a huge mistake.