What is Digital Marketing?
What does “Digital Marketing” include? It covers any type of marketing on the internet. Your website is digital marketing. Do you publish a monthly blog? That’s digital marketing too. Do you have a forum or post opinion pieces to social media with your name and company information? Ditto. Newsletters, emails, press releases, articles, eBooks, ezines, YouTube Videos, Podcasts … you see where this is going.
Anything you do to market your brand and your business online falls into this category. From Generation Z to Baby Boomers, online searches influence 81% of the buying decision long before anyone buys. 90% of smartphone users begin their online search without a specific brand in mind, while 75% expect a consistent experience wherever they engage, whether online or in person. It’s time to get your digital marketing consistent, customer-focused, and simple.
- White Papers
- Landing pages for social media
- Press Releases
Voice Command Digital Marketing
As you ramp up your digital marketing to capture your desired audience, using common language on your website, blogs, posts, listings, and other digital marketing also helps voice command assistants like Siri or Alexa find you first – and only you. In 2019, voice-activated searches are predicted to account for 30% of web-browsing sessions.
“63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.” –Rapt Media, 2016